To further its advocacy for public transport improvements, the ETC has produced a series of factsheets highlighting its priorities for the region:

Whilst the expansion of rail and tram services is necessary to provide a fast and efficient public transport network, this must be complemented with bus service improvements to serve as feeder services to public transport nodes and activity centres.

In this regard, there is a need to couple bus service improvements with bus priority, such as transit lanes and traffic light priority, to provide a journey time competitive with car travel and a higher utilisation of the bus fleet overall, which result from reduced journey times.